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House of Deréon is a ready-to-wear fashion line introduced by singer and actress Beyoncé and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's maternal grandmother, Agnèz Deréon (Mother of Tina Knowles). As of 2012 the junior line Deréon has been discontinued. ==House of Deréon== Expanding the brand, Beyoncé and her sister Solange Knowles launched the less expensive junior line Deréon. Deréon was introduced in 2006. The tag line for Deréon is "Where the sidewalk and catwalk meet". This line includes more casualwear, such as sweatpants and embroidered hooded sweatshirts. Both women are models for both clothing lines and are featured on most marketing campaigns. In 2007, members of Beyoncé's touring band, Suga Mama, appeared in print ads. House of Deréon was announced to the media in September 2004, by Tina and Beyoncé Knowles. House of Deréon's tagline is "Couture.Kick.Soul" which represents the three generation of women. Agnèz Deréon is the "soul," Tina Knowles is the "couture," and Beyonce is the "kick." While Beyoncé was performing in the group Destiny's Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions . Their style set them apart , yet gave the group cohesion as a similar style, color or garment was worn by all the members. The fashion line was first introduced on ''The Oprah Winfrey Show'', and was also featured on ''The Tyra Banks Show''. The clothing mixes hip-hop influences, such as its use of denim, with ultrafeminine flourishes like embroidery and ruffles. In an interview with ''Ebony'' magazine Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy—the beaded lace, lush colors, fine fabrics—and mix them with clothes from my mother's generation and my generation." Often featured, such as on the back pockets tissemand of jeans, is the agu (this is often confused with the fleur de lis which is commonly featured on the back pockets of Deréon jeans (introduced in 2006, House of Deréon's junior line.) Additionally in the line's design are styles that allude to Agnèz Deréon's era, such as retro pencil skirts. It is reported that Beyoncé has an active role in the House of Deréon's design department, approving and discussing fashion designs and ideas. As for the line's latest venture, Tina Knowles designed a collection of vintage-inspired dresses that will be available at Bloomingdale's. The line is based on 1950s-style dresses that Beyonce wore for her role as Etta James in the film Cadillac Records.〔''People'' Magazine, November 17, 2008. p. 140. Retrieved September 19, 2011〕 Beyoncé also mentions the clothing line in the song "Get Me Bodied", from the album ''B'Day'', and in her song "Single Ladies (Put a Ring on It)", from the 2008 album ''I Am... Sasha Fierce''. House of Dereon Goes Global LF USA Acquires Beyond Productions.〔(【引用サイトリンク】title=Beyonce's Company Bought Out By LF USA )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「House of Deréon」の詳細全文を読む スポンサード リンク
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